24 June 2015
With recent changes in the WEEE directive increasing recycling targets to 45% from 2016, Valpak, Kent County Council and SWEEEP Kuusakoski stirred up a plan to take action and raise awareness of WEEE recycling in Kent. With over 7000 Sci-Fi gadget fans to press the point to, the annual Sci-Fi Festival held at Herne Bay on Sunday 21st June seemed like an ideal location to iron out any misconceptions about the types of WEEE that can be recycled. It is a simple message that anything powered by a battery or plug can be recycled for free at the comprehensive network of Kent’s household waste sites. Staff from SWEEEP Kuusakoski took the kettle by the handle and spent the day giving out leaflets promoting WEEE recycling. Lord Vader assured them he has now embraced modern recycling practises, refuting his ancient ways, and some storm troopers welcomed the WEEE directive with next stop being to use the local household waste sites to dispose of their broken blasters and other electrical equipment.
Duncan Simpson , Director of sales and Marketing for Valpak commented that “Valpak is very happy to support the campaign to recycle more electrical and electronic equipment. Ensuring the message is heard throughout Kent, engaging all householders to get behind the force for good in recycling and making sure more materials end up being recycled rather than lost to the waste stream. We wish everyone the best for Recycle Week and encourage as many householders in Kent and further afield to think about dropping off all their old waste electrical and electronic gadgets and gizmos to the nearest recycling centre…..even their old light sabres.”
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